Croon: How Microfibers Remove Makeup with Just Water


If you’re human, after a long night out the last thing you want to do is wash your makeup off. It’s messy and personally, whenever I go to swab with my toner I end up realizing I didn’t get it all off any way.

Struggling with properly removing my makeup is the main reason I don’t wear it. I realized, that due to my inability to remove my makeup well, I was hindering my skincare progress. I’d wake up with seemingly larger pores after a night of makeup; and if I wore makeup all week, nine times out of ten, by Friday I’d be breaking out.

However, at Beautycon I learned about a clutch brand called Croon. Croon is a reusable facial microfiber that cleanses, exfoliates, and removes makeup with just water. Croon also claims it’s facial microfibers last up to 200 uses. I thought it was cool so I brought it at Beautycon— especially since it reduces/eliminates the need to buy makeup remover solution and/or wipes. When you break it down, that’s about half a year’s worth of makeup wipes for $26 bucks, while makeup wipes typically cost $7 bucks for 25 wipes #savescoins!

I won’t lie though, when I got home I was still reluctant to wear makeup just to try it out. I’ve been riding a good skin trend lately, sorry not sorry! LOL. But, this past week I did engagement photos and I finally had a chance to test out croon’s reusable microfiber and I’m impressed.

It removed pretty much everything (check my Instagram highlights here to see)! I was so happy it removed just about everything that I got a little carried away and tried using it every day as a cleansing towel. I don’t recommend doing this, especially if you have dry skin, since it also exfoliates your skin when using it. There’s a such thing as too much of a good thing so instead I swap cleansing with croon instead of regular cleansing no more than twice per week now.


For those looking to use microfibers to save the environment, it’s worth a try but also not cut and dry. Many microfiber manufacturers like to point out using microfiber towels to remove makeup helps you save the environment from all those one use wipes, which is awesome! However, it’s slightly debatable since microfibers are still plastics and are also said to accumulate in oceans and freshwater supplies over time and end up in fish, and then us. Ugh, I know, saving the world is so complex! Still, no significant negative effects found yet, so I’m up for trying Croon until a better option to reduce waste and clean my face comes along. To read more here’s some articles here , here and here.

For those craving to know how microfibers clean your face with only water, let’s get into it.

First off, water is pretty good at cleaning most things all by itself. Chemically speaking, water is a liquid substance made of molecules. Each molecule of water is made up of three atoms: two hydrogen atoms locked in a sort of triangle with one oxygen atom—giving us the famous chemical formula, H2O (see told ya water is a chemical, 😏). The slightly imbalanced structure of water molecules means they attract and stick to many different substances, including lumps of dirt, like tiny magnets and break them apart. Water is sometimes called a universal solvent because it can dissolve so many different things.

However, some stains like grease and oil cannot be dissolved by water, so in this case we turn to detergents. Detergents and cleansing agents cling to oils and dirt and break them apart making them easier to wipe away. Which is why we use makeup remover solvents, oils or wipes to remove our makeup. However depending on your skin type these can be really irritating to dry or sensitive skin types and oilier skin types may have problems with more breakouts.

In the end most of us make lemonade out of lemons and use a combination of these methods to remove our make up. Hence, the double-cleansing method. However, if you’re like me, erhm, lazy and still looking for a one step method to remove your makeup, microfibers are a great alternative.

microfibers work collectively to stick to one particle using van der Waals forces.

microfibers work collectively to stick to one particle using van der Waals forces.

Microfibers are half the diameter of a fine silk fiber, one-third the diameter of cotton, one-quarter the diameter of fine wool, and one hundred times finer than human hair. The most common type of synthetic material that microfiber is made from is polyester, but nylon and other types of polyamides can also be used. Because of the very tiny size of microfibers, microfiber towels have a very large surface area allowing them to absorb up to seven times their weight in water. In addition, to their ability to absorb liquids, the tiny fibers give the towels the ability to adhere to many surfaces using tiny forces called van der Waals forces.

Van der Waals' forces are a type of intermolecular force that holds molecules together. Van der Waals' forces are the weakest type of intermolecular force and they provide only a small amount of adhesive force between one microfiber and any makeup, dirt or oil particle. However, because there’s so many microfibers, the collective of van der Waals forces are strong enough to stick to many molecules of dirt and makeup and adsorb them to the microfiber towel. Due to the sheer number of microfibers available in a microfiber towel the fibers collectively have the ability to ‘stick’ to much more than the typical cloth ever could! #science

With a combination of water and microfibers you’re able to break up makeup, dirt and oil without detergents really well, without adding any soaps at all! And remember, all in one step!


This does make cleaning a microfiber towel very important. You don’t want it to become a growing ground for bacteria so here’s a few ways to cleanse your microfiber towel/pad:

  1. Cleanse it after using every time with a gentle cleanser or detergent

  2. Wash it weekly, by itself.

  3. Store it in a dry place after cleansing

  4. If you’re using a croon, send it back after two hundred uses to recycle

My last two cents:

All microfibers aren’t created equal. I know you’re tempted to go to dollar tree to purchase a microfiber towel but some are harsher than others. Some are less effective depending on the fiber blend and weaving. Use a microfiber designed for use on your face.